What will you be wearing…

Now that the Sun has finally come out to play, it got me thinking that June is the time when everyone is planning or starting to go on their summer holidays. It’s always so difficult choosing what to wear but the photo shoot below shows just how you can make your bikini or one piece suit that much more spectacular.

I’m always a fan of Patrick Demarchelier and this shoot is no exception, his photography always elevates both the model and the fashion in each frame. Lara Stone also looks great but so much different from her usual self.  The styling brings each look to another level just by focusing on accessorizing the swimwear!

Look at more photos in the gallery

These looks are easily translatable for everyday wear and I will most certainly going to stores to find the perfect pieces to accessorize my swimwear.

CK One Ad campaign 2011

The CK one brand was known in the 90’s for it’s fragrances, but now it’s time for the relaunch. The brand has been transformed so that it not only includes fragrances but also jeans and underwear for men and women!

I am really becoming an obssessed fan of Steven Meisel, his work is amazing and this certainly goes for the recent CK one ad! Of course there is a certain amount of nostalgia due to the fact he shot the 1994 CK one ad with Kate Moss, but this new campaign is both refreshing and fun to see. But no matter what I tend to drool all over his work.

The marketing strategy behind the relaunch is to focus much more on social media, so that the brand stays in touch with their target audience. The idea behind it is that we give CK one our thoughts and ideas, through medians such as facebook and twitter, so that the brand can continue to grow, stay fresh and innovative. I think this is a good idea, who wouldn’t want some sort of input?

The models are all wearing clothes from the spring/ summer 2011 collection of CK and they do all look spectacular don’t you think? Some familar faces you may see are: Lara Stone, Fei Fei Sun, Pixie Geldof, Abbey Lee Kirshaw just to name a few. I think the models are bringing a unique feel to the CK one ads, one of youthfulness and fun, it certainly made me stop in my tracks when looking at the commercials so that I was thinking ‘I want that!’

What do you think of the CK one global ad campaign so far?

 

Photo Source: http://www.brandchannel.com