Angelina Jolie new face of Louis Vuitton

Have you heard the news? Angelina Jolie is confirmed as the new face of Louis Vuitton’s Core Values ad campaign. I am sure the fashion label is delighted as she brings a certain Je ne sais quoi that makes us that little bit more interested in the brand! To kick off her duties Angelina Jolie has partaken in a very unique yet spectacular photo shoot, she looks really beautiful in this image below (enough to make me very jealous ha!).

If that is not all, Jolie is wearing her own clothes for the advertising campaign. The bag also belongs to Jolie, sadly Louis Vuitton do not make that style anymore, but with Angelina sporting this bag and it being in the ad something tells me there will be a new interest in the bag and it may just be brought back on to the shelves in some form or another!

It really is great to just see Jolie in regular clothes and not overly made up, all of which make for a really classic image. Apparently she isn’t wearing any makeup (Hmm I’m not so sure about this… I see a bit of smokey eye going on there 😉 ).

The ad campaign is expected to run for approximately 18 months. I can’t wait until I see more work from the Jolie-Vuitton ad collaboration, I think we will be in for a treat!

Are you excited for more of Angelina Jolie in upcoming months?

CK One Ad campaign 2011

The CK one brand was known in the 90’s for it’s fragrances, but now it’s time for the relaunch. The brand has been transformed so that it not only includes fragrances but also jeans and underwear for men and women!

I am really becoming an obssessed fan of Steven Meisel, his work is amazing and this certainly goes for the recent CK one ad! Of course there is a certain amount of nostalgia due to the fact he shot the 1994 CK one ad with Kate Moss, but this new campaign is both refreshing and fun to see. But no matter what I tend to drool all over his work.

The marketing strategy behind the relaunch is to focus much more on social media, so that the brand stays in touch with their target audience. The idea behind it is that we give CK one our thoughts and ideas, through medians such as facebook and twitter, so that the brand can continue to grow, stay fresh and innovative. I think this is a good idea, who wouldn’t want some sort of input?

The models are all wearing clothes from the spring/ summer 2011 collection of CK and they do all look spectacular don’t you think? Some familar faces you may see are: Lara Stone, Fei Fei Sun, Pixie Geldof, Abbey Lee Kirshaw just to name a few. I think the models are bringing a unique feel to the CK one ads, one of youthfulness and fun, it certainly made me stop in my tracks when looking at the commercials so that I was thinking ‘I want that!’

What do you think of the CK one global ad campaign so far?

 

Photo Source: http://www.brandchannel.com

Glamour Girl Dior Ad Campaign Spring 2011

I really like Christian Dior as a fashion brand. There’s isn’t anything that I don’t come across fom Dior that I don’t start gushing over! Their Spring 2011 ad campaign is just another example of Dior stepping it up a whole other level.

The photography, which was done by Steve Meisel is amazing, when I saw his photos for the ad campaign I immediatley thought that it looked so vintage (and I do like anything vintage), it reminded me so much of the 40s and 50s era!

The model Karlie Kloss completely embodies this glamour vintage look. I actually thought ‘New Vargas girl?’, as she just completely looked  elegant and glamorous at the same time. She looks so stunning and I think she has taken on the brief of the ad campaign and elevated it!

I fell in love with these pictures and it made me want to buy every single outfit down to the last accessory… I’ve gone Dior crazy!! I loved the pops of colour in each outfit, the styling was done to perfection.

What are your thoughts on this campaign?