The CK one brand was known in the 90’s for it’s fragrances, but now it’s time for the relaunch. The brand has been transformed so that it not only includes fragrances but also jeans and underwear for men and women!
I am really becoming an obssessed fan of Steven Meisel, his work is amazing and this certainly goes for the recent CK one ad! Of course there is a certain amount of nostalgia due to the fact he shot the 1994 CK one ad with Kate Moss, but this new campaign is both refreshing and fun to see. But no matter what I tend to drool all over his work.
The marketing strategy behind the relaunch is to focus much more on social media, so that the brand stays in touch with their target audience. The idea behind it is that we give CK one our thoughts and ideas, through medians such as facebook and twitter, so that the brand can continue to grow, stay fresh and innovative. I think this is a good idea, who wouldn’t want some sort of input?
The models are all wearing clothes from the spring/ summer 2011 collection of CK and they do all look spectacular don’t you think? Some familar faces you may see are: Lara Stone, Fei Fei Sun, Pixie Geldof, Abbey Lee Kirshaw just to name a few. I think the models are bringing a unique feel to the CK one ads, one of youthfulness and fun, it certainly made me stop in my tracks when looking at the commercials so that I was thinking ‘I want that!’
What do you think of the CK one global ad campaign so far?
Photo Source: http://www.brandchannel.com
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